At All Current, we don’t just build connections; we forge partnerships. This commitment is why we’ve energized our West Coast Sales Team with new talent who are ready to elevate customer support and drive innovation. This dynamic group is prepared to power up the West with unmatched expertise, a deep commitment to customer success, and a shared passion for innovation. By expanding the West Coast team, we’re ensuring that every customer has access to personalized solutions and dedicated service. Let’s take a closer look at the new team members serving the West Coast, each bringing their unique skills and energy to deliver impactful solutions. 
 

Erick "Figs" Figueroa: A Dynamic Force in Outside Sales 

Introducing Erick Figueroa, better known as "Figs." With 15 years of sales experience under his belt, Figs has developed a strong expertise in circuit protection solutions and assembled control. Born and raised in Los Angeles, Figs has spent the last few years focusing on the electrical industry, where he helps customers look like heroes by providing the solutions they need to fulfill their clients' requests. 

Figs enjoys hiking and photographing some of the West Coast’s most beautiful scenery when he's not working in the electrical world. He’s also passionate about sound engineering and digital production, skills he developed in school. Figs is excited to bring his diverse background and expertise to All Current and looks forward to collaborating with customers to provide the best service possible. 

 

 

Freddy Diaz: Energizing Your Electrical Needs with Expertise 

Meet Freddy Diaz, an Inside Sales Representative with nearly a decade of experience in the electrical industry. Born and raised in the vibrant city of Los Angeles, CA, Freddy specializes in circuit protection solutions and motor control. His journey into the electrical world began in 2015, and since then, he’s honed his skills to become an expert in his field. 

When Freddy isn’t helping customers find the right solutions, he stays active by lifting weights and exploring new places through travel. His passion for staying fit and curious about the world is mirrored in his work ethic and commitment to providing the best customer service. Freddy is excited to bring his extensive knowledge and energy to All Current and to continue growing in this next chapter of his career. 

 

 

Arturo "Artie" Davis: Delivering Tailored Solutions with Precision 

Say hello to Artie Davis, a dedicated Inside Sales Representative with over a decade of experience in electrical sales. Born and raised in Oakland, CA, Artie’s journey took him to Los Angeles in 2010, where he earned a BA in Business Marketing/Management from California State University, Los Angeles. 

Artie’s career in the electrical industry began in 2015, focusing on circuit protection sales. With a deep understanding of circuit protection, motor control, disconnects, and bus plugs, Artie has spent countless hours training and learning, ensuring he can provide the best solutions for his customers. 

Outside of work, Artie enjoys staying active, maintaining a healthy lifestyle, and spending time with family and friends. His dedication to the industry and his passion for excellence make him a valuable new addition to the All Current team, and he’s thrilled to embark on this exciting new chapter.

 

West Coast Customers, You’re in Good Hands 
Each of our new West Coast Sales Team members combines years of expertise with a relentless commitment to delivering exceptional service. Whether navigating complex projects or seeking tailored solutions, these dedicated professionals bring technical know-how and a genuine passion for helping you succeed. With their in-depth industry experience and customer-first approach, you can rest assured you're in capable hands.